After reading about FairTax putting full page ads in some large cities, I wondered about local papers. Cambell Publications has a weekly paper in six counties. It is delivered to all residents in these counties for free.
This would be a good way to get exposure in the17th & 19th districts. A 1/4 page ad in all six would be around $800.
I get the St Louis Post Dispatch daily, but rarely look at any of the ads, but I read the local paper front to back every week.
I don't know what kind of money Illinois has for advertising, but I think that money spent on local papers would get a better return than the big papers.
Just my thoughts Richard