The FairTax has no space between fair & tax.
- ... that's what makes it a trademark.
Politicians and Editors prefer letters that are personal and written from the heart.
Beware of a letter that is too long:
- A "Letter to the Editor" should normally have fewer than 200 words.
- Think of the available space in the paper.
- Some editors may treat a longer letter as a "guest column".
- Consider breaking up a long letter into a series of more focused letters.
- Consider adapting a long letter into a short speech.
Always consider your target audience:
- Consider: age, education, interest, familiarity with tax issues, etc.
- Adjust your rant's vocabulary, length, and level of detail accordingly.
Remember to KISS your rant:
- Keep It Simple, Stupid!
- That way you won't lose the attention of the reader.
The "5 X 5" Trick:
- 5 paragraphs of 5 sentences each.
- Each sentence tells a story unto itself.
Send letters to local business owners:
- Call local businesses to get the owner's name.
- Include a "looking forward to hearing from you" paragraph with your contact info.
- Keep a record of the letters sent, any return calls, and your follow up calls.
Develop your FairTax "Elevator Speech":
- Choose a topic that is important to you.
- Keep it short but cover the basics:
- The FairTax is a progressive national sales tax on new goods and services.
- The FairTax replaces all Federal income taxes (personal, corporate, gift, estate, capital gains, FICA).
- The FairTax fires the IRS!
- Write it down.
- Practice it in front of a mirror and then in front of a friend.
- Be prepared to answer questions: carry tri-fold brochures or business cards to give away and invite people to meetings.
- Use it whenever the opportunity arises: elevators, checkout lines, waiting rooms, at the Post Office, etc.
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