WRITING TIPS

WRITING TIPS

The FairTax has no space between fair & tax.

•  ... that's what makes it a trademark.
  

Politicians and Editors prefer letters that are personal and written from the heart.

Beware of a letter that is too long:

• A "Letter to the Editor" should normally have fewer than 200 words.
• Think of the available space in the paper.
• Some editors may treat a longer letter as a "guest column".
• Consider breaking up a long letter into a series of more focused letters.
• Consider adapting a long letter into a short speech.

Always consider your target audience:

• Consider: age, education, interest, familiarity with tax issues, etc.
• Adjust your rant's vocabulary, length, and level of detail accordingly.

Remember to KISS your rant:

• Keep It Simple, Stupid!
• That way you won't lose the attention of the reader.

The "5 X 5" Trick:

• 5 paragraphs of 5 sentences each.
• Each sentence tells a story unto itself.

Send letters to local business owners:

• Call local businesses to get the owner's name.
• Include a "looking forward to hearing from you" paragraph with your contact info.
• Keep a record of the letters sent, any return calls, and your follow up calls.

Develop your FairTax "Elevator Speech":

• Choose a topic that is important to you.
• Keep it short but cover the basics:
• • The FairTax is a progressive national sales tax on new goods and services.
  • The FairTax replaces all Federal income taxes (personal, corporate, gift, estate, capital gains, FICA).
  • The FairTax fires the IRS!

  
  
  
• Write it down.
• Practice it in front of a mirror and then in front of a friend.
• Be prepared to answer questions: carry tri-fold brochures or business cards to give away and invite people to meetings.
• Use it whenever the opportunity arises: elevators, checkout lines, waiting rooms, at the Post Office, etc.