Replace All Federal Taxes on Income with the Fair Tax Act , HR 25 and S 122
FairTax - Targeted Marketing
OK thinking on this, we have approx 300 million people in the US.
Approximately 100 million of them pay taxes.
We have approximately 1 million people onboard with the FairTax.
99 million people either don't know about it or don't know enough to come on board.
What demographics can we as supporters concentrate on and how to maximize the return on our efforts and get the message out there?
Younger Generation - internet and TV
Middle aged - internet and TV
Older generation - newspapers
Thoughts?
We have a product, we just need to sell it :)
Approximately 100 million of them pay taxes.
We have approximately 1 million people onboard with the FairTax.
99 million people either don't know about it or don't know enough to come on board.
What demographics can we as supporters concentrate on and how to maximize the return on our efforts and get the message out there?
Younger Generation - internet and TV
Middle aged - internet and TV
Older generation - newspapers
Thoughts?
We have a product, we just need to sell it :)
Tags: Advertising, Demographics, FairTax, Marketing
Replies to This Discussion
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Permalink Reply by Dave Sibole on -
Tony how about sharing your ideas in the Senior for the Fair Tax Group? Or just go up to the Groups Tab and you will find us there.
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Permalink Reply by Craig Robertson on -
Agreed! Fairtax.org is trying to raise money to put full page ads in national newspapers. The rates are apparently extremely reasonable due to the ongoing financial problems.
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Permalink Reply by Raymond Chuang on -
Because the rates are so cheap nowadays, may be we'll have a chance to see the FairTax newspaper ad in the New York Times. The liberals who read the NYT would pass out if they ever see such an ad. ;-)
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Permalink Reply by Bob Martin on -
Take the add idea local. Ask your local paper what they'll charge you. Go out and get donations from local supporters and run the add locally. If I can get it done I will post it here.
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Permalink Reply by Johnny Joe (JJ) on -
Other demographics
Individuals concerned about their personal privacy - all media and emails
Individuals who don't know what the FairTax is all about -copy of FairTax CD
Individuals concerned about illegal immigrants - email and FairTax CD
People not even aware that the FairTax even exists - Road signs and bumper stickers
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